Ellucian Live 2021
Ellucian: Virtual Customer Event Design
ROLE
Art Direction / Graphic Design / Vendor Management
Art Direction / Graphic Design / Vendor Management
AGENCY / VENDOR
VDA Productions, NAH Design, Yesterday RIP
VDA Productions, NAH Design, Yesterday RIP
With the pandemic in full swing, Ellucian's annual customer event went 100% virtual for the first time. To create an immersive, custom, virtual experience, we teamed up with VDA Productions to build and host the Ellucian Live 2021 event and NAH Design to build the registration website. At Ellucian Live 2021, Yesterday RIP's brand refresh was officially unveiled to the customer base en masse. The event was a major success with a record attendance of nearly 10,000 customers, partners, and community members.
As the internal design lead for the event, I was tasked to create a style guide to share with our vendors and internal stakeholders. I worked closely with VDA to execute the artwork needed to brand the virtual environment and provide art direction on the look and feel of the space and user experience. I created the presentation template, digital advertisements, and event collateral. I also provided art direction to NAH Design to create the event registration website.
Event Style Guide & Presentation Template
Digital Assets
Email Templates / Email Header / Social Ads
Virtual Environment
Foyer / Track Sessions / Exhibit Hall / Main Stage
