GiveSignup • RunSignup • TicketSignup
Brand Refresh
ROLE
Creative Direction / Brand Identity / Graphic Design
Creative Direction / Brand Identity / Graphic Design
RunSignup Inc. expanded its event technology beyond endurance events and created two new products: GiveSignup for nonprofits and TicketSignup for ticketed events. As RunSignup Inc. expanded into new markets, I led a brand refresh to create a consistent look and feel across all three products. I wanted to remain true to the company's legacy while evolving the brand components toward a more intentional expression.
I redesigned the three logos, paying close attention to the technical specifications for alignment and consistent capitalization for the G, R, and T. The color palette was updated to include goldenrod and dark purple to the existing pink and purple. I also created a more graphic approach to the brand treatments, which is reflected by the circular patterns and shapes. By creating consistent applications of the brand elements, the three products are able to stand on their own and remain recognizable as part of this brand system.
