Custom Lettering
Genesys: Branding Project
ROLE
Art Direction / Graphic Design
As part of an overall rebrand effort, fellow designer, David Lewis, and I took on the project of creating a custom lettering alphabet and number set. This custom font utilized the "pill shape" element and continuous line work as specified in our branding guidelines to form the various letters and numbers. The font was launched during our annual customer event and implemented into the brand guidelines as a mix-use display font.
Font In Use
Development Sketch Examples

Have a look at more of my handiwork
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