Genesys Customer Impact Award
Genesys: Logo & Trophy Design
ROLE
Art Direction / Graphic Design
Art Direction / Graphic Design
Every year, Genesys awards its most innovative customers by recognizing their unique and results-driven implementation of Genesys' technology. I was tasked with rebranding the logo for the award in such a way that the mark could be used to create the actual physical trophy. Using our brand typeface, Avenir Next, I combined the abbreviated letters of GCIA and arranged them to form the shape of a lightbulb. The lightbulb represents the spirit of ideation and creativity necessary for a recipient to be recognized.
