Sarah E. Photography
Branding an Event & Lifestyle Photography
ROLE
Creative Direction / Brand Identity / Graphic Design
Sarah E. Calloway hired me to develop her brand identity for her event and lifestyle photography business. She wanted the look and feel to evoke femininity, elegance, simplicity, and professionalism.
I designed the color palette around her favorite color, sage green. I utilized the beautiful font, Al Fresco, by Laura Worthington to create the main logo and a variation for best implementation across print and web applications.
